Identity Design 

Scroll down for a pair of case studies.



Just Buffalo Literary Center’s BABEL Series 2007-2017

My longest client relationship is with Just Buffalo Literary Center, a non-profit dedicated to fostering the literary arts in the Western New York area. In 2007 I was asked to develop an identity for a series of readings and lectures by international authors called Babel. Over the last eight years I have designed hundreds of pieces for the Babel brand including posters, mailers, print ads, program booklets, event flyers, tickets, signage and more. The design has evolved over the years, below I have included some key examples of the identity in use.

Julia Alvarez in conversation with Artistic Director, Barbara Cole. Photo: Bruce Jackson

Julia Alvarez in conversation with Artistic Director, Barbara Cole. Photo: Bruce Jackson

Babel Individual Event Posters / 2016-2017 Season

Mailer/folding Poster 2015-2016 Season

Event Posters, 2015-16 season

Mailer/folding Poster 2009-2010 Season

Babel Folding Mailer / 2007-2008 Season


Cafe Taza

For Cafe Taza, a very small cafe in Buffalo, New York I designed a system icons that can be applied to any number of products and displays.